To attract, convert, and retain customers, it is essential to strengthen your online presence. There is no single strategy that will guarantee digital marketing success. You need to use a selection of the most effective marketing channels that best suit your business goals.
You have many options to reach your audience through digital marketing channels. If your ideal customer is active on Facebook, social video content can be a great way for you to grab their attention. You should increase your local search visibility if your potential customer searches for your services via Google.
It is not always the best online marketing channels for leading brands that deliver the results you want. Your target audience will not be able to focus on one digital marketing platform. A digital strategy that works well leverages multichannel marketing and Omnichannel marketing. This allows you to connect with your target audience on multiple platforms.
Continue reading to find out 1) what is marketing channel? 2) why online marketing channels are important and 3) the top online marketing channels for 2021. Let’s take a look at the best online marketing channels and the many ways that a digital agency can help you grow your business.
What is a Marketing Channel?
Although there is no one answer to the question “What is a marketing channel?” here is an easy definition:
Online marketing channels, also known as digital marketing channels, are strategies and initiatives that marketers or businesses use to raise awareness about their products or services.
No matter if your business uses multichannel marketing with different strategies or omnichannel Marketing that focuses on customer experience, there are the right tools available.
The Best Online Marketing Channels in 2021
Every business needs to reach their target audience online. There are many digital marketing channels available. It comes down to your needs and the ability of your team to manage these channels.
If you’re focused on performance marketing and want to track results, then high-trackable strategies like email marketing or pay per click (PPC), are the best options. You need to be more careful when deciding where to invest your money if you have a small team that is running a content marketing strategy.
It is important to understand the value of marketing tools and to learn how you can use them to promote your business.
These are six of the most effective online marketing channels in 2021.
1. Search Engine Optimization (SEO)
Smart Insights revealed that 81 percent of online shoppers are searching for products or services online and that 74 percent have made purchases online. Search engine optimization is basically playing by search engines’ rules in order to rank higher in search results so that your target audience can find you easily.
SEO techniques include creating high quality, keyword-optimized content that drives traffic to your site and delivering a great user experience (UX). Digital marketing trends predict that online buyers will continue increasing. Therefore, ensure your digital marketing services provide a solid SEO foundation to improve your search visibility on Google and other search engines.
2. Pay Per Click (PPC) Marketing
Paid per click marketing is a great way to get some visibility online for your business. Paid campaigns can give your business the edge in the online market. Through data-driven audience targeting, strategic bid management and Google Ads, PPC puts your brand in front your ideal customer.
PPC can be a benefit to any business. You can measure campaign performance accurately and ensure that your strategies are profitable, regardless of how large your budget. You can also reach out to digital marketing companies for performance marketing, and only pay for what they deliver.
3. Social Media Marketing
Social media marketing is a way to promote your business to over 70% of Americans who have a social media account (Statista). Social media is a great way to build brand awareness and gain customers.
Multimedia content can be created on social media platforms like Facebook, Twitter, and Instagram. This will help you get the attention of your target audience. Social media professionals can help you stay on top of digital marketing trends.
4. Video Marketing
Video marketing is a key component of social media marketing. However, it deserves its own place on this list. Research shows that video marketing is more popular than static images. Video also keeps your target audience’s interest longer than other media formats.
Videos are a great way to present your business in a clear and concise manner on your website. You should also release short videos and the ever-popular “snackables” videos. Video marketing requires time and resources to plan, create, and then post-produce your videos. However, it can be very worthwhile.
5. Email Marketing
Email marketing is crucial for businesses-to-business (B2B), as it is the most preferred channel for business communications. According to a Content Marketing Institute survey, email newsletters were voted the best form of content marketing by 80 percent of B2B marketers.
Email marketing can also be a benefit for business-to-consumer companies (B2C), as 59% of consumers believe that email marketing influences their purchasing decisions (SaleCycle). Although email can be sent completely free of charge if it is done manually, investing in the right software and leveraging performance market can help you achieve better and faster results.
6. Website Design and Development
The most overlooked digital marketing platform is a business’s website. Every major business has a website. Most of your digital marketing strategies aim to direct potential customers to your landing pages or contact form.
Your website should reflect you authentically. It should also establish your industry leadership position through outstanding website design and functionality. Your website should showcase the best of your offerings and integrate your digital marketing channels with it to keep your customers interested.
How to Choose the Right Online Marketing Channels
Online marketing platforms that work for you are the best. There may not be the best opportunities for your brand on any of these marketing channels. It is your job to understand and maximize your options, and to make sure your online marketing platforms work well for you.
Take this Amazon Marketing example: Many only think of Amazon as solely a buy-and-sell platform, but digging deeper into Amazon as an omnichannel marketing platform, you will find built-in marketing tools that offer unique solutions that keep your brand top-of-mind.
A customer browsing Amazon Posts might like a product, and the item could be recommended to him on search results, other listings and external websites via Amazon ads. You can also add landing pages within product listings called A+ Content to showcase your value far better than the standard product information can.
Each marketing channel has a variety of marketing tools that every business can use. As the digital space evolves, you need to have your basic marketing tactics in place while adapting to emerging marketing channels such as online reputation management and voice search SEO. You must plan, execute, and optimize a comprehensive marketing strategy to keep your business thriving.
A digital marketing company can keep up to date with digital marketing trends and help you remain relevant to your target audience. They can also pivot your strategy as needed. A digital marketing agency will provide industry expertise to help you achieve the best results with customized digital marketing services.
Clfsofttech Marketing Agency is a full-service digital marketing agency growing businesses of all sizes since 2015. Our digital marketing agency has been leveraging the most effective online marketing platforms for brands to help them achieve their business goals for more than 5 years.
Contact us today to begin amplifying your brand awareness and growing your customer base with the help of our results-driven digital marketing services.
