Artificial Intelligence (AI), has become a major player in the marketing and sales worlds. AI can be used in many ways to increase sales. Chatbots have been a key component in increasing sales.
Chatbots were initially designed to provide basic customer service and answer questions. Today’s AI-based chatbots can understand the context of any question.
By answering up to 80% of standard customer queries, we can safely infer that chatbots are more than capable of replicating a simple human conversation and meeting customer expectations.
Brands that want to provide quality customer service, but can’t afford 24/7 assistance, will be able to use chatbots to help them.
Chatbots play a key role in boosting sales
A significant portion of online shoppers prefer to shop online because of the ease of technology available in today’s digital world.
This is due to the increased availability of products, easy delivery and amazing discounts. Chatbots are a new way for businesses to harness the power of AI in order to increase their sales. Here’s how it works:
Casual visitors can generate leads
You need to understand that people visit your website because they have heard about it and are interested in your brand. They might just be interested in browsing and not all will make an immediate purchase.
Chatbots can answer any questions that a person might have. Quick responses will make a great first impression and keep casual viewers from checking out your competitors.
If you want to capture the curiosity of casual visitors to convert them into loyal customers, it is worth learning how chatbots work, and how to maximize their potential.
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Customer Service with Customized Recommendations
Businesses are always looking for ways to make shopping easier so customers can enjoy more. Chatbots are more than just answering questions. They can interact with customers to understand and meet their expectations.
It can make recommendations for customers based on past shopping history, conversions and interactions with the chatbot.
Google chatbot is a notable example. The chatbot can show customers items that are customized to their tastes, increasing the likelihood of them making a purchase.
Reduce the sales cycle
An examination of major brands’ sales cycles will show that data entry is a significant part of the time and resources that are used to give leads to salespeople.
An AI-powered chatbot can collect and compile lead scoring information without the involvement of employees. Companies can cut down on prospecting time by having the chatbot use AI to follow-up with prospects.
This not only saves time and reduces resources but also improves the accuracy of the results. These allow sales professionals to focus on customers who are already searching for similar products or services.
Potential Customers: Service-Related Questions
Today’s information is more accessible than ever, and prompt responses to questions are a key factor in a brand’s popularity.
It is difficult for small businesses to afford 24/7 customer support, especially if they are on a tight budget. Chatbots are the answer.
Small businesses can quickly reply to customer questions with chatbots even if they don’t have a dedicated team of customer service representatives.
Chatbots are great for larger companies with customer service teams. They can answer simple questions and direct customers to human executives if they need more help.
This decreases the time it takes to get a reply, which can increase the likelihood of a purchase.
How to identify the scope of up-selling and cross-selling
A brand who is looking to increase its sales will not be satisfied if it focuses on acquiring new customers. Chatbots allow them to focus on cross-selling and up-selling to existing customers, by making minor changes to the configuration.
It is simple: If a brand offers products that customers like, it increases the chances of them buying.
Let’s say, for example, that a customer goes online to buy a navy-blue round neck tee.
You may also consider other e-commerce services. If the website doesn’t have a tee, the customer will be disappointed. The original brand may lose loyal customers to somproviders.
A chatbot can help the user find round neck tees with other colors of blue or navy-blue tees, in either a V-shape neck or polo neck. This brand increases its customer lifetime value and creates a foundation for a business relationship that is based on customer satisfaction.
These healthy relationships can make a big difference in the company’s sales.
After-Sales Service of High Quality
It’s interesting to see that after-sales services are often the deciding factor in a brand’s sales.
After a customer has made a purchase, there may be many issues. These could include questions about warranty and assembly, or guidance on how to use the product.
How they answer these questions will decide if they choose the brand to purchase future products.
If you look at the questions after sales, most are similar. A chatbot can help brands automate these replies. This way you can provide better customer service without having to invest much more effort.
Factors that Facilitate the Use of Chatbots to Boost Sales
We know that chatbots can bring in more sales if they are used correctly. Chatbots have been a key tool in many top service- and product-based companies’ success stories.
It is fascinating to see that, although AI is well-established, chatbots are only now making a significant impact on sales.
Here are some top reasons this has been possible.
Easy Access to Digital Devices
Smartphone prices are falling as more phones are manufactured each day. More than 3 billion people globally have smartphones that support chatbot interaction.
This digital trend has been further accelerated by the high internet penetration even in remote areas.
A gradual shift towards E-Commerce, Consumer Affinity and Chatbots
Everyone has a personal device that they can carry around with them to explore the internet and use it for daily needs such as shopping, navigation, etc. It has been around for a while now.
People are being forced to stay at home due to the coronavirus pandemic, which has brought life to a halt. Global conditions have only fueled the fire. More people are turning to the internet to fulfill every need.
Online shopping is becoming more popular than ever for people who are hesitant about buying online.
Small Businesses Can Use AI Business Adoption
It is impossible to provide 24/7 customer support for small businesses. However, in the current environment, it is an urgent need.
These businesses are more inclined to use AI-powered chatbots in order to provide prompt answers to customers. A prime example of small businesses shifting to digital sales and customer service is the Facebook chatbot.
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The simple answer to this question is yes.
In fact, chatbots help in increasing sales by up to 63%, according to the Intercom survey
Chatbots allow customers to communicate with your business in a completely new way. Chatbots allow customers to ask questions, get answers, and make suggestions. Customers who prefer to text than speak can use this method to get help. This is also free from human error and can bring your company closer with your customers.
Small businesses need to be able to offer real-time support. If you also have an online shop that sells products that need explanation, you might consider a chatbot to help you manage your website.
Chatbots can be a great way for customers to get real-time support, 24 hours a day. This helps them move through the sales funnel. Chatbots are able to provide quick solutions for customers, no matter where they may be.
Ideas to Incorporate When Using Chatbots To Boost Sales
Now you know the value of chatbots for increasing sales in your company. Next, you need to find ways to integrate this with your customer interactions.
The team has a deep understanding of chatbots and the benefits they can bring to your business.
There are many options and our experts can tailor solutions to your brand’s needs. However, here are some general ideas that you can use to get your chatbot to drive the sales results you want.
Send welcome messages to first-time visitors
A customer may feel uncomfortable when they first visit a shop.
Let’s think about how a smiling sales representative greets a customer. This smile instantly puts the customer at ease.
Virtual world is no exception! Chatbots can help people new to shopping online overcome similar fears.
Tag Customers
AI-powered chatbots are able to identify the product pages customers frequent and take note of their behavior on your website.
This information can later be used to send customer-specific emails to customers when the price drops or discounts are available. This will convince the customer to buy the product, increasing your sales and maximizing your ROI.
For customers who have lost their carts, you can recover them
It can be tiring to shop from home because the customer might not be able give it their full attention. It is common for customers to add items to their virtual shopping cart but forget to make the purchase.
Chatbots are a great tool for reminding customers to purchase the items they have forgotten to buy.
