What is SEO/Search Engine Optimization?
SEO stands for search engine optimization. It is the process of optimizing your website to make it more visible to people searching for services or products related to your business on Google, Bing and other search engines. Your pages will be more visible in search results. This will increase your chances of attracting new customers and potential customers.
What is SEO?
Google and Bing both use robots to crawl web pages. They go from one site to another, collect information, and then put it in an index. The index can be thought of as a library that a librarian can use to pull up a book or a page to help you find what you are looking for.
Algorithms then analyze the pages of the index and take into account hundreds ranking factors or signals to determine which pages should be displayed in search results for a particular query. The librarian has read all the books in the library, and can then tell you which one will answer your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. This is how search engines determine how well a web page or website can provide the searcher with what they are looking for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. We are here to help.
The Periodic Table of SEO factors organizes the factors into six major categories and weights, each according to its importance to SEO. Content quality and keyword research are crucial factors in content optimization. Crawlability and speed are also important factors in site architecture.
The updated SEO Periodic Table includes a list containing Toxins that can detract SEO best practices. These are tricks or shortcuts that could have helped you achieve a high rank back when engines were simpler. They might work for a brief time, at most until you are caught.
A new section called Niches provides a deeper dive into the SEO success factors that underlie three key niches: News/Publishing SEO, Local SEO, and Ecommerce SEO. Our overall SEO Periodic Table can provide guidance on best practices but knowing the details of SEO for each Nich will allow you to succeed in search results for small businesses, recipe blogs, and/or online stores.
Search algorithms are intended to provide users with a search experience that is efficient and relevant by surfacing authoritative pages. These factors can be used to optimize your website and content so that your pages rank higher in search results.
SEO is important for marketing.
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. SEO is often the main source of traffic to a brand’s website. It also complements other marketing channels. Your bottom line can be affected by having a higher ranking in search results than your competitors.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
You should also note that rich results and Knowledge Panels can help increase visibility and give users more information about your company in search results.
SEO is, in short, the foundation of a holistic marketing system. Once you know what your website visitors want, you can implement that knowledge across all your paid and organic campaigns, your website, and across all your social media properties.
What are the best ways to learn SEO?
Hint – Stay tuned for the 2021 SEO Periodic Table launching on SMX Advanced June 15th!
Our Periodic Table of SEO Factors provides a useful overview of SEO. It will provide you with all the essential concepts, as well as the elements that make for successful on-page or off-page SEO.
