32 Search engine Optimization Strategy you should Know!

Local SEO Statistics

To deliver relevant content to searchers, search engines use powerful algorithms. These powerful algorithms can create uncertainty for digital marketers as well as business owners. SEO (search engine optimization) is about optimizing your website’s content and code and optimizing off-site and local elements such as Google My Business in order to rank higher in search results.

According to Hubspot, about 64% of digital marketers invest time in SEO. These stats will provide insight into SEO’s influence and how it can impact your business.

Organic Search Statistics

To make the most out of digital marketing, it is important to invest in organic search performance. Understanding how search performs and how it affects consumer behavior is crucial when competing for a place in the 10 blue links. This can make or break your SEO strategy.

1. Globally, Bing is responsible for 6.7% of desktop search market. Google takes 86.6%.(Statista, 2021
2. Google is the dominant mobile search engine in the United States, with more than 94% market share.(StatCounter(, 2021). – Google is the most popular search engine for mobile users in the U.S.
3. Google users are 85% more likely to find the answer to their question with their first search term.(Backlinko2020
4. Title tags with questions have a 14.1% lower CTR than pages without questions in their titles.(Backlinko(2019) – Searchers are searching for answers, so remember this when you write content!
5. In the last two years, mobile searches that contain “not working” increased by more than 65%(Google(2018, 2018) – Searches can include keywords such as “ac not functioning” which could indicate that someone is in need of repair.
6. The average page that ranks high in search results also ranks among the top 10 for almost 1,000 related keywords.(Ahrefs(
7. A page in the #1 spot is 10x more likely than a page in the #10 spot to get a click.(Backlinko(2019) – Search results matter! You are more likely to get clicks if you rank closer to the top organic position.
8. Only 0.7% of Google searchers will click the second page.(Backlinko(2019) – While it’s not surprising that many users don’t go to the second page, this number is often surprising. These top 10 spots are often very competitive but can make a big difference in your traffic.
9. The first page alone has five organic results that account for 67.6%.(Impact2020
10. 50% of people will click on a brand name that appears more than once in search results.(OmnicoreSEO does more than just improve your appearance for keywords that are not branded. High-quality SEO is also important for brand keywords!
11. Snippets have been featured in 29% of the search queries.(Ahrefs() – These useful blocks of information automatically pull from Google’s index. For queries that include questions, featured snippets can often be found.
12. Over 55% of all home service verticals have a search engine before they schedule an appointment.Source:LSA() – Search engines are most popular for consumers searching services such as moving, locksmiths and lawn care.
13. Callers convert 30% more than web leads.Source:Forrester() – Users will call if they need emergency service or an immediate response. This is especially important for home service companies that offer same-day and emergency services.
14. Ranking in the top position on mobile nets you an average of 27.7% clicks. On average, 19.3% of clicks are earned by ranking in the top position on desktop.(SEOClarity() – It is important to rank, and it matters.Mobile matters even moreYou can!

Page Speed Statistics

Google can be elusive when it comes to defining metrics as ranking factors. However, Page Speed is an exception. Because Page Speed can have an indirect impact on your site’s performance, it may also influence your rankings.

1. The probability of a mobile visitor abandoning a site increases 123% when page loading takes between one and 10 seconds.(Google(2017, p.
2. Nearly 70% of online shoppers admit page speed is a factor in their decision to shop from an online retailer.(Unbounce(2019) – Customers are more likely to stay with you if your pages load quickly.
3. Sites that load in less than five seconds, compared to sites that load in 19 seconds, have 70% more sessions.(Google is your friend!. 2016) – Google Core Web Vitals makes your site experience more than just a tool for keeping users on your site. It’s now a ranking factor.
4. The highest conversion rates are achieved in the first five seconds after page load.(Portent(2019) – Conversion rates rise when sites load quickly and users stay on site for longer periods of time.

Statistics on Content

There’s a saying in SEO that “content is king.” High-quality content is a major pillar of SEO performance and should be seen as an investment in your business’s success. It’s not rocket science to create quality content. You can even start with Google insights.

1. Blogs have on average 55% more visits from companies(HubSpot() – Want to increase traffic to your website? Create a blog that answers questions and solves problems.
2. Google’s average first page result has 1,447 words.(Backlinko(, 2020) Word count doesn’t have an influence on where you rank on page 1. However, we can see that Google and users both love content that matches user intent.
3. 61% of pages have meta description that is truncate.(Ahrefs() – Don’t hide your lead in the meta description. Google will not cut your valuable information if you don’t highlight competitive differentiations and value propositions in your meta.
4. Google rewrites meta description 62.78% of all the time.(Ahrefs(2020) – Google is improving its understanding of search intent and changing meta descriptions to match what users are looking for. You aren’t insane, that meta description was not written by you, it was Google.
5. 23% of Google Searchers use autocomplete suggestions for their Google Searches.(Backlinko(2020) – Looking for new content ideas? Autocomplete is a great resource for common questions and other related topics.
6. A featured snippet accounted for 7% of all voice searches.(Backlinko2018, Blog posts, which are content creations, can be used to capture voice search users because they rank for featured snippets.

Local SEO Statistics

Local SEO efforts help capture traffic from people looking for services in their immediate area. Understanding your customer’s intent is key to achieving success.

1. 40% of mobile search results have local intent.(Google is your friend!) – User intent matters. When you do SEO for local businesses, make sure you keep your mobile website in mind.
2. 57% of customers will only choose a business that has at least 4 stars in local reviews.(BrightLocalTo maintain and secure a high star rating, home services marketers must have a solid review management strategy.
3. Google had 350 times as many searches for “local” keywords in 2019 than it did in 2009.(Google() – These keywords will drive local leads if you own a business. They reflect a desire for conversion.
4. Mobile searches are particularly popular for local and “near me”, searches. The most popular search terms on mobile are “HVAC repair”, “landscaping near you,” “plumbers nearby me” and “roofing businesses”.(Google).
5. 88% of local business searches made on a mobile device resulted in a call to or visit within 24 hours.(Nectafy(2019) – Do you want your rankings to turn into leads? Invest in local SEO, including a Google My Business profile that encourages users to call using search.
6. 42% click on local queries results within the Google Maps Pack.(Backlinko2020
7. You can contact the business by either visiting them or calling them.47% of consumers contact a business after conducting a local voice search.(BrightLocal() – Voice search can often provide users with local pack results. Are you likely to be found in local voice searches for your business?
8. 28% of searches that are related to something lead to a purchase.(BrightLocal() – Local businesses are more likely to be found by users who are searching for them.sales funnel. Gaining visibility in your locality means that you can attract customers who are most likely to convert.

Data-Driven SEO Services for Home Service Companies

Are you ready to generate leads through search engines? The team at Blue Corona utilizes industry and client performance data to drive results through search engine optimization.

Clfsoftteh’s team is available for assistance To learn more or to schedule a marketing consultation, contact us today!